HubSpot: Social Commerce: What It Is & How to Use It in 2021

HubSpot just posted a engaging post:

Recently, I set an iPhone time limit on my social media use to “45 minutes”. I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption. Unfortunately, I learned pretty quickly that I actually spend 45 minutes on social media before I even get to work in the morning. I know I’m not alone. In fact, the average daily social media use of internet users worldwide amounts to 145 minutes per day. With all that social media consumption, it makes sense that more businesses are turning to social media to market to their audiences. But marketing is just one aspect of the buyer’s journey — what about sales? Can that be done within social media platforms, as well? It’s actually now entirely possible…

Read more from the original source: Social Commerce: What It Is & How to Use It in 2021