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HubSpot: Should You Advertise On Snapchat?
HubSpot just published a new engaging blog:
In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It’s no question Snapchat is a popular platform — in the U.S. alone, 87.3 million people use the app. Given this, marketers may be curious about using Snapchat to meet marketing goals, and the advertising options available on the platform. In this post, discover the benefits that can come from using Snapchat, whether the platform will help you meet your business goals, and a case study from my experimentation on the platform. Advertising on Snapchat While it is not as new and emerging as TikTok, Snapchat is not exactly a B2B platform, so you may be skeptical about using it to meet your marketing goals. Marketers can create and leverage various types of Snapchat Ads on the…
Read the original here: Should You Advertise On Snapchat?
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