HubSpot: SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google

HubSpot just issued a insightful write-up:

If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low traffic: search engine optimization. As marketers, we‘re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that’ll help you get there. That begs the question: How do you incorporate that into your content? Don‘t worry — we’ve got you covered. In this post, we’re going to dive into 12 ways to master SEO writing. With higher rankings, your website increases its overall visibility. The ultimate goal is to drive organic traffic, increase conversions, and achieve business objectives through effective optimization. If you don’t optimize your content

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