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HubSpot: Rich Media Ads: 6 Steps to Create Them + Brand Examples
- January 27, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a engaging post:
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, one 2018 study found that rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider incorporating these ads into your paid media strategy. Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review how to create one for your company and look at some examples to inspire your own ad campaigns. Rich media ads usually take much more time, effort, and capital to create. Why? Well, a static ad typically includes only three elements: An image, a…
Read more from the original source: Rich Media Ads: 6 Steps to Create Them + Brand Examples
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