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HubSpot: Product Classification: What It Is & Its Impact on Marketing Efforts
- March 23, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another interesting story:
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting too much thought into it. Understanding product classifications like this can help you better market, price, and distribute your products. There are four types of product classification and a variety of reasons why these classifications are important. Let’s dive into each type, so you can decide where your product falls, and learn the top marketing strategies for each. Continue reading, or jump to the section you’re looking for: What is product classification? Product Classification in Marketing What are the four classifications of products? Why the Classification of Consumer Products Is Important Product Classification Examples Product
Read more here: Product Classification: What It Is & Its Impact on Marketing Efforts
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