HubSpot: Podcast SEO 101: How to Rank Higher

HubSpot just issued a new brilliant blogpost:

40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search. One way to get there is with podcast SEO. Think of it as invisible levers you can pull to boost your ranking and drive more traffic to your podcast.  In this post, we’ll cover how to optimize your podcast for Spotify, YouTube, and search — plus uncover how to find great topics for your next episode. Table of Contents How to Optimize a Podcast for Spotify How to Optimize a Podcast for YouTube How to Optimize a Podcast for Search How to Find Topics for a Podcast How to Optimize a Podcast for Spotify Update your show page. Every podcast on Spotify has a show page. You can think of it as a landing page for your podcast. According to

Read more from the original source: Podcast SEO 101: How to Rank Higher