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HubSpot: Is the Potential Recession Already Impacting Consumer Spending Habits? [New Data + Takeaways for Marketers]
HubSpot just issued a engaging blog:
If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don’t – a recession might not last as long as 2008’s. With all these changes and newsbites in mind, business decision-makers might wonder how their potential customers are reacting. And, if their spending habits could be changing in the near future as a result? While we don’t know if we’ll head into a recession, this post aims to help brands and marketers prepare to continue to meet consumers where they are – even in uncertain times. To give readers insight on how spending behaviors are or could be shifting, we surveyed more than 200 U.S.
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