HubSpot: Is Instagram Dying? [New Data]

HubSpot just shared a brilliant story:

It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Let’s take a closer look at where Instagram could be headed in 2023 and beyond. Is Instagram dying? What does it mean when a social media platform “dies?” Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is this the case for Instagram? The short answer is no. Instagram isn’t dying. At least, not for everyone. Now, I’m not saying Instagram is the hottest platform out there, or that it’s free of any issues. But the platform itself is far from over —

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