HubSpot: Instagram Promotions: How to Create One in Minutes + 3 Best Practices

HubSpot just published a insightful post:

Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well. When it does, your first instinct is to figure out what worked well and replicate it in future posts – a great move. What you can also do is boost your post to double down on its performance with a broader audience. Find out how Instagram promotions work, how to set one up, and best practices to keep in mind when running one. How are Instagram promotions different from ads? Promotions give a second life to posts that have already been viewed and likely performed well. Ads, on the other hand, feature new content and are used as part of a campaign. With a promotion, the goal is to reach a broader audience for more brand awareness and engagement. Or perhaps…

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