HubSpot: Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker

HubSpot just issued a new insightful blog:

If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too …) But — as of August 30th — the option to swipe up is no longer available. Instead, Instagram has replaced it with a new link sticker, which effectively operates the same way: It enables users to link to external websites. Here, we’ll explore why Instagram got rid of the swipe up, and how HubSpot (and other brands) have leveraged the sticker tool, instead. Why Instagram is Getting Rid of the Swipe Up Back in June 2021, Vishal Shah, Instagram’s former Head of Product, told the Verge they were testing an alternative to Instagram’s popular swipe…

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