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HubSpot: Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
- August 29, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a insightful write-up:
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes 1. Be truthful. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes. Specifically, they want clarity – no jargon, blame, or redirection. In recent years, consumers have asked for more transparency from brands. Back in 2017, a report by Nosto (formerly Stackla) revealed that authenticity is one of the main factors impacting consumers’ purchasing decisions. This authenticity builds trust, which is key to maintaining customer loyalty. In fact, a 2022 Edelman report shows that trust ranks above
Read more: Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
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