HubSpot: Impression Share: What it is and How to Improve it

HubSpot just posted a new insightful blogpost:

Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.  If you’re only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. In this post, we’ll explain what impression share is as well as the different types that your marketing team can track during your online ad campaigns. Each time your ad is displayed on a webpage, that’s counted as an impression. Ads have

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