Top Deliverability’s Blog
HubSpot: How to Write an Effective Communications Plan [+ Template]
- January 5, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a new interesting post:
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. In this post, you’ll learn how to create an effective communication plan that prepares you and your company for any situation. Communication plans can help you clarify the purpose of a product launch or new initiative and officially determine the messages you want to deliver to your intended audience(s). Additionally, a communication plan can help your business during a time of crisis if a previous
Read more: How to Write an Effective Communications Plan [+ Template]
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