HubSpot: How to Use a Blog to Increase Organic Traffic

HubSpot just released a insightful post:

There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. The number of terms that a website can rank for is related to the size of the site. That is, more indexed pages mean more opportunities for ranking. For most small and medium-sized businesses, there is a limit to the number of pages that can fit onto the site before it becomes bloated and hard to navigate. Once you’ve reached your limit for services, products, case studies, etc., it’s time to get serious about creating blog content. More often than not, the difference between a 50-page website and a 500+ page site is a blog. Because of this, blogging is an essential practice for SEO and traffic building. The biggest objection I typically hear when I bring up the idea of blogging is, “what am I…

Continued here: How to Use a Blog to Increase Organic Traffic