HubSpot: How to Structure a Marketing Dream Team for Any Size Company

HubSpot just posted a brilliant story:

As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck. We’ve cracked the code on how to structure a high-performing marketing team, and now, I’m going to share those insights with you. In this post, I’ll walk you through what a marketing team structure looks like for small, midsized, and enterprise businesses, which structure will work best for you, and how to make your first or next marketing hire. Marketing Team Sizes First, let’s define what we mean by different company sizes. You may not agree with all of them, and that’s OK; we’re only using these numbers to establish a common lexicon in this guide. Small to Medium Sized Business (SMB): 5-100 Employees Midsized Business: 101-1,000 Employees Enterprise: 1,000+ employees

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