HubSpot: How to Run a Competitor Analysis [Free Guide]

HubSpot just published a brilliant blogpost:

    Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? If it’s been a while or you aren’t sure how to do a competitor analysis, we can help you through the process. Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. But knowing how your competitors are positioning their products is key to ensuring that your content remains relevant. In this post, you’ll learn the benefits of revisiting your competitor analysis, as well as tips to get it right. Table of Contents What is a competitor analysis? Benefits of Competitor Analysis How to Conduct a Competitive Analysis Competitive Analysis Template Competitive Analysis Example Benefits of Competitor Analysis The first and most obvious benefit of a competitor analysis is understanding your

Continued here: How to Run a Competitor Analysis [Free Guide]