HubSpot: How to Perfect Personalized Marketing with the Help of Your Data Warehouse

HubSpot just released another insightful blogpost:

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they’re missing key information. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers. Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent outreach. The good news is: It’s possible to unify your data and make it actionable in one place. One key technology for effective data activation? The cloud data warehouse. In this blog, we’ll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so

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