HubSpot: How to Master LinkedIn Content Marketing

HubSpot just published another brilliant article:

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. The good news is you can leverage LinkedIn for content distribution without having to pay for it. Check out our video on how to build our content strategy on LinkedIn: Regardless of what medium you’re using, there are a few tips that will ensure your LinkedIn marketing efforts perform their best. 1. Consider your target audience. Before you post anything, think about who the content is…

Continued here: How to Master LinkedIn Content Marketing