HubSpot: How to Map Your Ecommerce Customer Journey [Template Included]

HubSpot just posted a engaging write-up:

We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it’s important to understand the customer journey: all the touch points and stages. Below, let’s learn how to map your ecommerce company’s customer journey. Plus, you can download some templates to help you get started. Touchpoints can include when someone sees a social media ad, when a friend tags them in a post online, when they come across your website when they read your blog posts, when your product shows up on Google, when they search on Amazon, etc. The ecommerce customer journey includes the path from when they first contact you to when they purchase your product to

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