HubSpot: How to Make an Ad: A 15-Step Guide

HubSpot just shared a new engaging article:

Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do you choose the right medium to promote your platform? What metrics matter? And once you decide, how do you actually make the ad? Our comprehensive ad-making guide has you covered. Let’s go. Featured Resource: Advertising Planning Templates & Kit To make your advertising planning easier, use HubSpot’s free Advertising Planning Kit. Included are templates to help you plan and present your ad pitch, schedule your release dates, and inform your stakeholders. We’ve also thrown in an advertising best practices guide to help you choose the advertising method that works best for your business. 1. Choose Your Target Audience…

Continued here: How to Make an Ad: A 15-Step Guide