Top Deliverability’s Blog
HubSpot: How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
- October 21, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging blog:
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely can’t afford that.” This makes sense. As a good marketer, you should be skeptical about high-priced tech. After all, sometimes it’s hard to tell how a tool works and if it’s actually worth your money. Additionally, if you’re less familiar with AI, it might seem like it’s only necessary for industry-leading behemoths. There are so many misconceptions about AI in marketing that my colleagues and I launched the Marketing AI Institute. At the organization, we aim to make AI approachable and actionable for marketers. To
Continued here: How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
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