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HubSpot: How to Implement a Brand Activation Strategy [+Examples]
HubSpot just published another interesting blog:
Did you know that it takes 5 to 7 impressions for people to remember a brand? With branding, the goal is to continue making those positive impressions on an ongoing basis. One way to do that is through brand activations. In this post, we’ll dive into what brand activations are, how to strategically plan a brand activation, and give you some ideas to inspire your own branding events. While a brand activation is a singular event or campaign that is meant to elevate your brand it shouldn’t be confused with ongoing brand strategy. So, what does brand activation strategy look like? Let’s dive in now. Brand Activation Strategy Before you get started with planning different brand activation events, it’s important to understand the goal of each separate campaign. The best way to plan a strategy is to identify your goals. It could be customer acquisition, user sign-ups, social media engagement,…
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