HubSpot: How to Generate Leads on LinkedIn in 2023, According to LinkedIn’s VP of Marketing

HubSpot just issued a engaging blogpost:

LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business.  In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company.  But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. Which is why I sat down with Jim Habig, VP of Marketing at LinkedIn, to learn some of his key insights, as well as additional tips on how to use LinkedIn for lead generation in 2023 and beyond.  Skip to:  8 Tips for Generating Leads on LinkedIn in 2023  The Most Effective Content for Generating Leads on LinkedIn, According to LinkedIn’s VP of Marketing  What Marketers Get Wrong When It Comes to LinkedIn for Lead Gen  LinkedIn Lead Generation Strategy As a refresher, lead generation refers to all of the activities and strategies you use

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