HubSpot: How to Enable Data-Driven Decisions by Integrating Your Apps

HubSpot just issued a new interesting story:

How big is your business’s database? From the moment someone becomes interested in your product or service and long after the purchase, you’re collecting data — and it can multiply fast. Thanks to cloud-based platforms, even small businesses have access to a broad variety of tools to gather massive amounts of information. But it’s easy to fall into a “more is better” trap when really the quality of your data is most important of all. After all, collecting large amounts of information is less of a challenge than managing data efficiently and ensuring its quality. Then, and only then, can business owners make data-driven decisions such as how to: Pivot your business to match consumer demand Offer the best customer experiences Introduce new products Personalize marketing content Scale effectively Channel your budget Let’s examine the two biggest obstacles of data management and how to use technology to overcome them so…

Read more here: How to Enable Data-Driven Decisions by Integrating Your Apps