HubSpot: How to Easily Manage Customer Data Across Multiple Apps

HubSpot just issued a new engaging story:

In an ideal world, your business has immaculate customer data. You know exactly where to find the right contact email, when they became a customer, and who in your team spoke to them last. Your data is segmented, up-to-date and reliable. But if that’s not the reality for you just yet, don’t worry… you are certainly not alone. It’s all too easy for customer data to descend into chaos, especially when your business is using multiple apps, as most are. However, even if your data is a mess, putting it in order is possible – and easier than you might think. Here’s how to keep your customer data up-to-date and reliable everywhere, even when you’re using several different apps. Why is customer data management so important? With your customer data in disarray, you will likely come up against these frustrations: Data silos, or pieces of information that only certain people…

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