HubSpot: How to Design a Character for Your Brand

HubSpot just published another insightful article:

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out using the same cheesy images as everyone else, but creating a unique brand character can help distance you from the pack. A brand character, or mascot, is the visual representation and ambassador of your brand. They can be an illustration, inanimate object, a person, animal or any other character of your choosing. This is different from brand personality, which refers to the emotional and behavior characteristics attributed to your brand that help you resonate with customers. Below we’ll explore the benefits of using a brand character and how to create your own. Advantages and Disadvantages of Using a Brand Character Brand characters can fulfill a variety of uses for your company. Here are some advantages of using them: Improve communication: Images can often convey feelings and communicate…

Read more here: How to Design a Character for Your Brand