Top Deliverability’s Blog
HubSpot: How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
- February 21, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new interesting blog:
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time. More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. “Okay, so personas are really important to my business. But … how do I actually make one?” Ahh … the…
Read more from the original source: How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
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