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HubSpot: How to Build the Strongest Small Marketing Team
HubSpot just posted a new insightful story:
Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case. The strongest marketing teams consist of marketers who know how to allocate their time and resources in the smartest way. With a poor strategy, even teams with enormous budgets can squander their resources and get lower results than a smart, small, and nimble marketing team. It’s about doing more with less. In the words of Paul Jarvis in Company of One: Why Staying Small is the Next Big Thing for Business: “Smart small businesses question their systems, processes and structure to become more efficient and to achieve more with the same number of employees and fewer hours of work.” With a focused marketing strategy, it’s never been easier for small businesses to access the best marketing results — no huge ad…
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