HubSpot: How to Build an Event Website That Drives Registrations

HubSpot just shared a engaging story:

Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event. In this post, we’ll explain why you need an event website and how to build one for your business. We’ll also throw in some examples of successful event websites as well as a few templates that you can use to get started. Why should you create an event website? An event website is a great way to get people interested in your event. While it’s a good idea to advertise for your event on your primary website, there’s typically not enough space to cover all the details without cluttering your site and making it difficult to navigate. By creating a one-page event…

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