HubSpot: How to Build a Product Ecosystem Buyers Will Want to Be In

HubSpot just issued a new engaging story:

A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). In this post, we’ll take a look at how to build successful product ecosystems and why buyers want to be a part of them. Skip to: What a product ecosystem is Importance of product ecoystems How to build a product ecosystem Product ecosystem examples Why is a product ecosystem valuable? The process of building a successful product ecosystem is valuable for businesses for numerous reasons — product ecosystems work … To solve for all of the needs of your customers — which helps improve brand loyalty and advocacy. To boost revenue by making it easy for customers to expand their library of your products.

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