HubSpot: How to Automate Your Account-Based Marketing Strategy

HubSpot just issued a brilliant write-up:

Today, marketing is all about personalization.It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different — it’s a strategy that’s been growing in popularity in recent years. In fact, 94.3% of respondents to a 2020 State of ABM survey use an ABM strategy. That’s why ABM is an important strategy to implement if you sell high-value B2B products or services to a finite number of companies with several decision makers. Using ABM automation tools is the key to scaling these efforts. Here, we’ll show you exactly how to automate your account-based marketing strategy using ABM automation tools. Learn More About HubSpot’s ABM Software 1. Scalable Acquisition Strategy We know that anytime a process is automated, it’s scalable. When ABM strategies are automated, bandwidth on your marketing team becomes available. Your team can spend more time nurturing the accounts they’re responsible…

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