Top Deliverability’s Blog
HubSpot: How to Automate Your Account-Based Marketing Strategy
HubSpot just issued a brilliant write-up:
Today, marketing is all about personalization.It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different — it’s a strategy that’s been growing in popularity in recent years. In fact, 94.3% of respondents to a 2020 State of ABM survey use an ABM strategy. That’s why ABM is an important strategy to implement if you sell high-value B2B products or services to a finite number of companies with several decision makers. Using ABM automation tools is the key to scaling these efforts. Here, we’ll show you exactly how to automate your account-based marketing strategy using ABM automation tools. Learn More About HubSpot’s ABM Software 1. Scalable Acquisition Strategy We know that anytime a process is automated, it’s scalable. When ABM strategies are automated, bandwidth on your marketing team becomes available. Your team can spend more time nurturing the accounts they’re responsible…
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!