HubSpot: How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig

HubSpot just issued another brilliant story:

Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original and engaging content, there’s never been a better time to jump in. Of course, turning a side hustle into a full-time gig is no easy feat. After all, creating content is just one small part of the equation. You also need to engage in community building, social media promotion, audience research, and networking. And while the business of content creation seems simple enough — create content, build an audience, then make money — these things take a lot of time. In other words, the dream of recording a video, hitting “upload,” and making millions is

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