Top Deliverability’s Blog
HubSpot: How the Writer’s Strike Could Impact Marketing and Advertising
- May 16, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a brilliant write-up:
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Hollywood screenwriters are now two weeks into their strike against major networks and streaming companies. The strike, which is expected to last well into summer, began on May 2 after six weeks of failed negotiations between the Writers Guild of America (WGA) which represents over 11,000 working screenwriters, and the Alliance of Motion Picture and Television Producers (AMPTP) which negotiates on behalf of major entertainment companies including Disney, Paramount, and Amazon. According to the WGA, median weekly writer-producer pay has dropped by 23% over the past decade. A major contributor to this drop is the rise of streaming platforms that call for shorter seasons for shows and less job security for writers compared to network television. Demands of the strike include increased pay, job stability, and considerations
Read more: How the Writer’s Strike Could Impact Marketing and Advertising
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