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HubSpot: How Private AI Tools Will Help You Supercharge Your Advertising Strategy, According to Experts at Mekansim
HubSpot just issued a brilliant post:
While AI is a hot topic as of late, it’s been around for a long time . At our agency, Mekanism, we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. And one area poised for disruption? Advertising. Here, let’s explore how private AI tools can transform your advertising strategy. An AI Tool is Only as Powerful As the Data You Provide Through our adoption of AI tools there’s one common trait we’ve noticed in our evaluations: There’s nothing inherently special about many of the AI tools out there. What’s special is the inputs we put into them, and the data we provide each tool. Like many people will tell you with AI: It’s garbage in, garbage out. You want to make sure that the dataset you are using with any AI tool is the best you
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