HubSpot: How Many Visitors Should Your Site Get?

HubSpot just issued a interesting article:

Whether you’re working with an online business or a brick-and-mortar bolstered by an online presence, one question is destined to come up: how many visitors should your site get? Some tracking software makes it easy to gather metrics, but what does it all mean? A screen of numbers doesn’t magically transform into a successful marketing strategy and more visitors. Understanding and interpreting your site’s analytics (users, sessions, bounce rate, etc.) is the key to building, adjusting, and implementing the proper plan for growth. To understand how many visitors your site should get, you will need to: determine how many visitors are typical to websites in your industry establish a goal based on the variables (industry, size, user experience) of the company create a reasonable plan with actionable steps to execute a successful marketing strategy How many visitors does a website typically get? It depends. With the number of websites available…

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