HubSpot: How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage]

HubSpot just shared another brilliant blog:

All right, so most of us haven’t even picked out our Halloween costumes yet. However, for marketers everywhere, it’s just about that time where we need to start sipping the proverbial eggnog and thinking about our holiday marketing strategies — but where do we even begin? Confused about where to start with your holiday marketing strategy on social media? In this post, hear directly from HubSpot’s social team about the best social media holiday marketing practices and how they best prepare for the holiday season. Social Media Holiday Marketing Best Practices 1. Prioritize high-value content. Kelly Hendrickson, Senior Manager on the Social Media team at HubSpot, says, “When it comes to brands posting on social media around the holidays, the question we should always be asking is “Is this of value to my audience?’” As audiences are likely viewing a lot of content from a lot of different businesses hoping…

Continued here: How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage]