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HubSpot: How Brands are Investing in Video Marketing On a Budget [2022 Data]
- June 27, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting blogpost:
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video. Another 30% allocate 41 to 60% of their total budget to video marketing. Video is so important that 52% of marketers say their budget increased
Read more: How Brands are Investing in Video Marketing On a Budget [2022 Data]
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