HubSpot: How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

HubSpot just posted a new insightful post:

If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too. By doing so, you can stack the odds in your favor, ensuring the leads you’re passing to your sales team are a good fit for your business through benefit segmentation. In this post, we’ll go over what benefit segmentation is, why you should use it, and where it can be seen in the real world. Why should you do benefit segmentation? Benefit segmentation will help you gain a better understanding of the different needs of your customer base in addition to the following: 1. Benefit segmentation makes it easier for sales reps to convert leads into customers. That’s because your marketing campaigns will…

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