HubSpot: Exit Intent Pop Up Examples and What Makes them Effective

HubSpot just posted a insightful write-up:

It’s common for people to visit websites without converting — maybe they’re conducting product research, educating themselves on your brand, or weighing out the advantages of your product versus one of a competitor. All of these actions are normal but they’re not always ideal for your business — you want those visitors to stay on your site and convert (e.g. provide their contact details, sign up for your newsletter, or make a purchase). One way to help accomplish this — and avoid customers coming and going without converting — is with the help of exit intent pop ups. In other words, exit intent pop ups know when one of your visitors is about to leave your website — they serve a visitor a valuable offer/ message that’s designed to keep them on the page (and, hopefully, influence them enough to convert).  How do exit intent pop ups work? Imagine a…

Read the original here: Exit Intent Pop Up Examples and What Makes them Effective