HubSpot: Everything You Need to Know About Contact Management

HubSpot just issued another insightful post:

You probably have thousands upon thousands of contacts in your database. With all those contacts to keep track of, you need all the help you can get when it comes to managing your vast contact network. But what does contact management mean for businesses, exactly? Contact management is the process of recording contact data for individuals and businesses in your organization’s network — including suppliers, customers, leads, partners, subscribers, and more — and managing your interactions with them. This contact data can include information such as names, email addresses, phone numbers, company names, job titles, etc. Anything you might need to actually contact that person. But it can also include information such as a person’s stage in their customer journey with you, their subscription status, interests, demographics, the list goes on. Contact management is not as simple as keeping contact information on file. – You need to make sure all…

Read more here: Everything You Need to Know About Contact Management