HubSpot: Do Blog Posts Actually Lead to Purchases? [New Data]

HubSpot just published a engaging write-up:

Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about your industry, brand, product, or service However, starting and running an effective, traffic-generating blog requires much time and energy. Plus, if you’re a marketing manager on a tight budget, you may wonder, “Will blog posts actually lead to purchases?” To answer the question, here’s some research we conducted to help you determine if a company blog suits your marketing strategy. Important Blog Statistics Marketers Should Know Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases How to Lead Readers to Purchases Creating Your Blog Nurturing Process Important Blog Statistics Marketers Should Know As

Continued here: Do Blog Posts Actually Lead to Purchases? [New Data]