HubSpot: Data Tracking: What Is It and What Are the Best Tools

HubSpot just published a new interesting article:

When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information. A common way to collect data related to the metrics that you care most about — such as churn, conversion rate, engagement rate, user activation rate, and average revenue per customer — is through the process of data tracking. Data Tracking To obtain meaningful data about your customers and target audience and their behaviors, you need to track the metrics that matter most to your business both accurately and securely. In this article, we’ll talk about what data tracking is, why it’s beneficial, how it works, and which tools can help you track and analyze the metrics you care about. How does data tracking work? Data tracking and collection are often performed with cookies and/or Javascript…

Continued here: Data Tracking: What Is It and What Are the Best Tools