HubSpot: Data-Driven Decision Making (Research & Expert Tips)

HubSpot just released a interesting blog:

In today’s data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. . In this post we’ll help by covering: What Data-Driven Decision Making Is How to Build Data-Driven Decision Making Processes Benefits of Data-driven Decision Making Data-Driven Decision Making Examples Data-Driven Decision Making Process 1. Define the objective. Begin by clearly defining the goal or problem you need data to address. You’ll also want to determine how you’ll measure your success and  key performance indicators (KPIs) . You can also leverage strategies like SMART goals to ensure your goals and objectives are specific, measurable

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