HubSpot: Customer Data: What to Collect and How to Put It to Work at Your Company

HubSpot just published another interesting article:

Customer data is the most valuable asset in your organization. Your sales, marketing, and service teams all rely on the insights you hold about your customers to deliver the right experiences at the right time, all the way from lead generation to long-term customer retention. Maintaining an accurate and up-to-date customer database is essential for delivering personalized interactions at scale. Without it, there’s no way for your team to remember everything they need to know about thousands of leads and customers. But which customer data do you actually need to collect for each department, how should you store it, and what’s the correct way to use it? Here’s our guide to customer data that will walk you through everything you need to know. Customer Data for Different Departments Customer Data for Marketing Marketing is where it all begins for your customer data. You’re creating content and lead magnets that draw…

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