HubSpot: CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

HubSpot just released another insightful blogpost:

Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How do these solutions differ, and which is best for you? This guide shares the key features of each platform, as well advantages and disadvantages. Let’s get started. CDP vs CRM vs DMP CDPs: How do they work? CRMs: How do they work? DMPs: How do they work? Before we dive into details, let’s take a quick look at what CDP, CRM, and DMP are. Customer Data Platforms Customer data platforms (CDPs) are tools for gathering first-party data from various sources to gain a full view of each customer. The data is then used by marketers

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