HubSpot: Businesses Still Can’t Nail Effective Communication [New Data]

HubSpot just released another engaging article:

Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with serious implications for the customer experience. In this article, we’ll dive into the data. Current State of Business Communication While 99% of consumers say it’s important that a business communicates well with them as a customer, a mere 7% of businesses rate their communication as “excellent.” More than double this number rate themselves as “below average” or “poor.” And the impact on the customer experience is clear: More than two-thirds of people say poor communication has led them to stop dealing with a company and jump ship to a competitor. Brands know they need to

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