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HubSpot: Business Strategy: What It Is & How to Build an Effective One
HubSpot just posted a insightful blogpost:
In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term and long-term goals. Strategy focuses on principles, which help you think, instead of tactics, which help you execute, so it allows you to concentrate on why your business does certain activities, not just how you do them or what you do. Read on to learn exactly what a business strategy is and how you can build an effective one today. Your business strategy should be based on your overall vision for the company. For some brands it will be global market expansion. For others it may be more important to double down investing in existing
Read the original here: Business Strategy: What It Is & How to Build an Effective One
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