HubSpot: Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]

HubSpot just posted a brilliant story:

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing Segmentation Behavioral Marketing Examples Behavioral Marketing Stats This data is gathered through web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or user profiles, organizations can provide relevant content and offers rather than sending general messages. Types of Behavioral Marketing When it comes

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