HubSpot: AI Marketing Automation: What Marketers Need to Know

HubSpot just published another brilliant blog:

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here’s a breakdown of AI’s role in marketing automation and how marketers can leverage it. How is AI driving marketing automation? Why Marketers Should Use AI in Marketing Automation Ways Use AI in Marketing Automation Successfully implementing AI Marketing Automation How is AI driving marketing automation? At its core, AI uses machine learning to mimic how humans learn and improve accuracy by analyzing large stacks of data. When applied to marketing automation, AI analyzes vast data sets to pinpoint

Continued here: AI Marketing Automation: What Marketers Need to Know