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HubSpot: A Conversation with Tumblr: How To Build a Strong, Connected Community
HubSpot just issued a brilliant post:
In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more. Since then, countless other social media websites have risen and fallen, but Tumblr is still going strong after over 15 years. So, what’s the key to Tumblr’s longevity? Community. Tumblr has the unique position of being a platform where various fandoms can gather virtually and discuss topics both new and old. According to Forbes, 66% of companies say their community impacts customer retention. Furthermore, 90% of social media marketers say building an active online community is critical to success. So, how do you build a community around your own brand? Fortunately, I spoke to Tumblr Chief Marketing Officer Matthew Ryan to get some tips. How to Foster Community Around Your Brand As I said, community is the backbone of Tumblr’s longevity as
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